Building Your Brand on Amazon
If you are a manufacturer now tasked with managing your product’s trajectory on Amazon Seller Central, you’ve no doubt grappled with the notion of branding vs. price-based product marketing. Building a brand takes patience, discipline and investment, but...
Top 10 Advertising Tips for Amazon 3P Sellers
When Amazon cut all those Vendor Central accounts in March 2019, they opened the door for brands to take a more active role in their business on Seller Central. One huge part of that: full control of your product advertising. I wrote this blog to share our...
How to Quickly Move From Amazon Vendor Central to 3P Seller Central & What You Need to Know
“Amazon Vendor Central Stops Issuing Purchase Orders” This headline has changed today’s Amazon universe and your selling strategy – probably forever. The lack of warning or explanation about Amazon’s move to cut out Vendor Central accounts below a certain...
E-Commerce: The New 3PL Must Have
Third-party marketplaces are now an essential part of every manufacturer’s retail strategy, with Amazon being an essential ecommerce channel unto itself. To tackle these challenges, first and foremost, you need an Amazon specialist, helping you navigate...
Why You Need To Ask For Internet Expertise From Your 3PL Provider
Chances are you’ve never considered getting Internet marketing expertise from your 3PL provider. Companies who are experts in freight, warehousing and pick & pack aren’t generally known for their e-commerce capabilities. However, with today’s new pace...
Winning with Omnichannel
Trying to sell your product in today’s hyper-competitive retail world and only utilizing one or two channels is like trying to win a rowing race with one or two oars when the other team has a full crew powering ahead in unison. Industry leaders predict...
Start Up. Start Selling. Start Growing (or How To Set Your Distribution Network Up For Success)
You’re ready to go with your brilliant new product. You’ve secured your first-round financing. You have your manufacturing locked and loaded. Now it’s time to carefully consider what many successful entrepreneurs believe is the most important harbinger of success . . .
5 Ways to Win on Amazon by “Shifting the Heavy Lifting”
In a recent Forbes article talking about using Fulfillment by Amazon (FBA) as a winning strategy, Ecommerce expert Michelle Evans said it best, “The benefits are leveraging Amazon’s reputation, lowering shipping expenses and freeing up storage…
Beyond 3PL: Thinking Outside the Boxes
The New Pace of Commerce demands HYBRID Solutions
In today’s new 3PL model, third party logistics together with traditional distribution services is simply the starting point.